During SXSW, Spredfast opens their living room to host a 5 day party. As lead designer, I created a system to help foster fun and innovation down to the smallest of details. Menu boards, physical installation + space, marketing collateral, and of course...koozies.
Special attention was given to the social experiences throughout the spaces and parties, with a large projection mapped piece developed for the event (seen below in orange). Custom design of party visualizations and screen configurations helped to encourage social sharing throughout.
Work completed at Spredfast